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You Are a Badass

How to Stop Doubting Your Greatness and Start Living an Awesome Life

By Jen Sincero
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What's it about?

You Are a Badass by Jen Sincero is a refreshing guide to self-improvement that encourages readers to embrace their inner awesomeness and live life to the fullest. Sincero's witty and no-nonsense approach to personal development provides readers with practical tips and exercises to overcome self-doubt, fear, and limiting beliefs. With a focus on self-love, mindset shifts, and taking action, this book empowers readers to create the life they truly desire. Sincero's relatable anecdotes and bold advice make this book a must-read for anyone looking to unleash their inner badass.

Jen Sincero is a bestselling author known for her no-nonsense, humorous approach to personal development and self-help. Her book "You Are a Badass" encourages readers to embrace their potential and live their best lives. Sincero's writing style is engaging and relatable, with a focus on practical advice and empowering mindset shifts. She incorporates personal anecdotes and lively anecdotes to inspire readers to overcome self-doubt and achieve their goals.

8 Key Ideas of You Are a Badass

The subconscious mind is a powerful force that shapes our lives, often without us even realizing it. It's like an iceberg—what we see and think of as our conscious decision-making is just the tip, while beneath the surface lies a vast expanse of beliefs and experiences influencing our every move.

Early Experiences Shape Us: From childhood, we absorb information that forms beliefs deep within our subconscious. These beliefs can be limiting, inherited from generations before us or formed through early interactions with family and society. Generational Influence: Our ancestors pass down more than just genes—they also hand over cultural norms, values, and limitations in belief systems which may unconsciously guide us.

Harnessing Source Energy

Imagine there's an invisible energy field connecting everything in the universe—this is what some refer to as Source Energy or simply "the Universe." By tapping into this energy:

  • Raise Your Frequency: Align your personal vibration with that of Source Energy to attract positive outcomes.
  • Manifest Desires: When you're in sync with this universal power, manifesting your desires becomes possible because you're operating at a higher frequency where opportunities are abundant.

Overcoming Inner Resistance: The Big Snooze

As we strive for growth and change, we often encounter resistance from within—a protective mechanism known as "the Big Snooze" or ego. This part of ourselves prefers comfort over risk-taking:

  • Fear-Based Thinking Patterns: The Big Snooze thrives on fear to keep us within familiar territory.
  • Ego vs Growth: While ego resists change due to fear of the unknown, embracing discomfort leads to transformation.

Living in the Now: Present Moment Awareness

Being present means living fully in each moment rather than being held captive by past programming or future anxieties. This state allows for:

  • A deeper connection with Source Energy
  • Liberation from subconscious constraints
  • Enhanced ability to manifest one's reality By focusing on now—the only time truly accessible—we align more closely with universal energies conducive to growth and fulfillment.

Conscious Choices vs Subconscious Programming

We like to believe that we consciously make all our choices when much control actually resides within unconscious programming. To shift towards true autonomy:

  1. Recognize how deeply rooted these programs are.
  2. Work actively towards reprogramming them for better alignment with conscious desires and goals.


  • Identify Limiting Belief. Reflect introspectively on areas where you feel blocked; uncover patterns indicating underlying negative beliefs holding you back from achieving your full potential.
  • Connect with Source Energy Dail. Incorporate daily practices such as meditation or mindfulness exercises into your routine; these help maintain a strong connection with higher vibrational states associated with Source Energy.
  • Surround Yourself Positively. Choose company wisely during transformative periods; supportive environments foster growth whereas negativity can impede progress toward new beginnings.
  • Embrace Present-Moment Living. Engage regularly in activities promoting presence (like yoga), enhancing direct engagement with life’s unfolding moments rather than dwelling on past conditioning or future concerns.
  • Challenge Ego-Based Thinking Patterns. When encountering thoughts stemming from fear-based ego reactions challenge them by consciously choosing love-based perspectives instead—an act fostering empowerment over limitation-driven thinking habits

Key Examples/Data

  1. Bowling Accident: The author recounts a bowling accident where, in a heated tiebreaker, she was so focused on making a grand show of her final shot that she didn't realize where her feet were, resulting in a painful fall. This incident led to excruciating pain in her feet at night, attributed to nerve damage from the fall.
  2. Mattress Shopping: The author describes an uncomfortable experience while mattress shopping with a salesman who was overly friendly, knowledgeable about mattresses, and seemed to invade personal space. The author's discomfort and reluctance to confront the situation stem from a family history of avoiding potentially uncomfortable interactions.
  3. Beliefs and Subconscious Mind: The author explains how beliefs are formed in childhood and become ingrained in the subconscious mind, influencing behavior and decisions. The subconscious mind, developed from early childhood, stores unfiltered information and beliefs, impacting one's perception and actions in adulthood.
  4. Connection to Source Energy: The author shares her journey of initially being skeptical about spirituality and God but eventually finding solace and positive shifts in her life through connecting with Source Energy. She emphasizes the importance of having an open mind and developing a relationship with this energy for personal growth and manifestation.
  5. Pigeon Pose in Yoga: The author narrates an experience during a yoga class where, initially struggling with a challenging pose, she eventually surrenders, quiets her mind, and experiences a deep connection to the present moment and the universe, highlighting the power of being present and connected to Source Energy.


  1. "You are a victim of the rules you live by." - Jenny Holzer
  2. "If you want to find the secrets of the universe, think in terms of energy, frequency and vibration." - Nikola Tesla
  3. "If you are depressed, you are living in the past. If you are anxious, you are living in the future. If you are at peace, you are living in the present." - Lao Tzu
  4. "Wanting to be someone else is a waste of the person you are." - Kurt Cobain

You Are a Badass Summary: Common Questions

You Are a Badass focuses on helping readers overcome self-doubt and live a life they love.

Mohammad YektaBy Mohammad Yekta
We would recommend You Are a Badass to anyone who is looking for motivation and inspiration to make positive changes in their life. It's a great read for those who want to overcome self-limiting beliefs and start taking action towards their goals.

You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero is a standout book in the Career & Success field. For a concise summary and key takeaways, sign up for free on our platform. You'll be able to access insights from this book and summaries of other noteworthy books.

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