$100M Offers

Create offers so compelling that customers feel foolish saying no.

Think of Netflix's original offer: access to unlimited movies at a fraction of a theater ticket price. The convenience and value were undeniable, leading to wide acceptance.

• Understand your customer's deep desires and build an offer around them, making the product feel indispensable.
• Communicate value in a way that leaves no doubt about the benefits clearly outweighing the costs.
• Add scarcity and urgency to your offers to create a fear of missing out.

Identify your most valuable product and bundle it with additional bonuses that enhance its allure and perceived value.

Avoid overwhelming your customers with too many choices. Simplify your offer to make the decision a no-brainer.

Price isn't just a number—it's a perception that influences perceived value and guides consumer behavior.

The luxury purse priced at $1,500 versus the $50 alternative—why do some people choose the expensive one? It's all about perceived value and the status it conveys.

• Higher pricing can often increase perceived quality, aligning the price with your brand's positioning.
• Strategically anchor prices to direct client perception towards seeing your offer as a bargain.
• Utilize contrast pricing to make your primary offer seem more favorable.

Evaluate your pricing strategy and set your price just above the average to suggest higher quality without alienating cost-sensitive customers.

Don't make the mistake of racing to the bottom with prices; you can't win by being the cheapest. Instead, focus on differentiating your value.

A clear, compelling value proposition answers the pivotal question: 'Why should I choose you?'

Have you ever found yourself picking one brand over another without knowing why? The subtle, but clear articulation of benefits was working its magic.

• Clearly define the unique benefit your product offers which competitors do not.
• Speak directly to the pain points and desires of your ideal customer.
• Use simple, relatable language that quickly communicates what sets you apart.

Test and refine a one-sentence statement that encapsulates your unique value proposition and offers a compelling reason to buy.

Steer clear of trying to please everyone; a diluted message weakens your brand’s perceived strength.